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“I always create my own design and I'm inspired almost anywhere. I always try to create a unique piece of jewelry that you will not find at every step and that carries with it some personal significance for its wearer. This is especially true of the D-Day collection, as only its bearer knows the meaning of the number he wears.

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Today, jewelry is mass-produced by machines. Thanks to GIOIA, it was very important for me to return to the old goldsmith's craft. All our jewelry is therefore made by hand in the Prague goldsmith's studio.  

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The original material used for GIOIA jewelry was gold and diamonds. However, I wanted to present a collection that is more accessible to everyone, so we have now started to produce models also in silver and gold-plated silver. "

.founder & designer

Pavlína Němcová

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